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Written by Dan Bristow (wrestlingnewsdesk@gmail.com)
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Saturday, 08 December 2007 |
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1:56 PM EST
www.wrestlingnewsdesk.com reporter Anna Elizabeth Anderson covered WWE Monday Night Raw's two year extension on USA Network in a story for THE POST CHRONICLE which you can read in its entirety here: http://www.postchronicle.com/news/original/article_212118575.shtml.
The story states the following:
USA Network has made the decision to air World Wrestling Entertainment's flagship show "Monday Night Raw" for at least two more years, through 2010.
In addition to the weekly series airing on Monday Nights from 9-11:07 pm Eastern/Pacific, USA will continue to air the AM Raw review shows as part of their late night weekend lineup, and WWE will supply NBC Television Network with a pair of Saturday Night Main Event specials for late night, and Telemundo and mun2 receive Spanish-language versions of Raw.
According to www.wrestlingnewsdesk.com , World Wrestling Entertainment received an increase over the $31 million license fee it is already paid annually under the contract that was to expire at the end of next year.
Wrestling News Desk Editor Matthew Cooper pointed out, "this is a lucrative deal for both sides, because NBCU (parent company of USA Network) sells the advertising on Raw, and WWE desperately needs to keep their weekly storylines playing out in front of the largest audience possible."
Monday Night Raw, which is celebrating its 15th Anniversary this Monday Night live from Bridgeport, Connecticut with an extended 3 hour program built around (of course) WWE Chairman Vince McMahon being confronted by several enemies from his past (Hulk Hogan, Stone Cold Steve Austin), debuted on USA, but moved to TNN (The National Network, then renamed Spike TV) in September 2000. This move forced Paul Heyman's Original ECW group off the air, and soon saw WWE (then WWF) take over the Time Warner owned World Championship Wrestling (WCW) promotion that was airing on TNT and TBS.
WWE moved back to USA last October, 2006. USA President Bonnie Hammer, who has developed a very positive relationship with WWE, made the moves to bring the organization back as the foundation of her Monday Night "Characters Welcome" programming. WWE must have breathed a sigh of relief that Hammer didn't "hammer" them on negotiations when Spike President Doug Herzog went public and abruptly cut off negotiations with the sports entertainment brand.
"WWE has a great ally in Bonnie Hammer," Cooper noted, "when the history of Vince McMahon is written, she is an important figure in the story of his success."
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