"The momentum at MyNetworkTV continues with this major acquisition," said My Network prexy Greg Meidel, "This partnership with WWE is a perfect fit for viewers, advertisers and affiliates."

World Wrestling Entertainment Chairman Vince McMahon said, "We have an unmatched record of delivering ratings success to every network partner we've worked with. We fully intend to bring that same level of success to MyNetworkTV."

Meidel noted that MyNetworkTV would control the "advertising inventory," meaning it would sell commercial time and retain ad revenue.

In its first few years with UPN, WWE essentially rented the net's Thursday-night block and controlled all of the ad sales for the program, though the deal terms later changed to a more conventional licensing arrangement.  "It's a guaranteed win (in that wrestling has performed well on other networks in the past)," Meidel said. "When the CW elected to pass, we moved as quickly as possible. WWE is a huge franchise, and this fits us like a glove."