Former ECW Owner and WWE Creative Team guru Paul
Heyman has written a very interesting blog for
THE SUN (UK) explaining why WWE
Chairman Vince McMahon loves John Cena and continues to promote
and market Cena as the top superstar in World
Wrestling Entertainment.
As part of The Sun's exclusive HEYMAN
HUSTLE series, Paul E pulls back the curtain and reveals exactly why
McMahon is so solidly behind Cena, and how this
recent surgery only strengthened Cena's position
with McMahon.
A key excerpt:
John Cena is single. No wife, no kids. He
doesn't mind being away from home for weeks, indeed months on end.
He doesn't mind getting up at 5am to do media
call-ins.
He doesn't mind flying to several cities on
his rare days off to promote the upcoming shows.
He doesn't mind flying to the set of a WWE
Films-produced movie, doing his job there, and then flying directly to make
every booking, in every city, at every event WWE Raw promotes.
Cena is a workhorse. He's a tireless
promotional machine. And the project, event, DVD, pay per view, film, CD, and
merchandise he promotes are all branded "WWE".
There's not one single wrestler I've met in
the past two decades with Cena's drive, ambition and determination to give every
fibre of his existence to the company.
Triple H may have married into the 24/7 life
of a McMahon Family member, but he likes to go home every now and then.
Hey, he has two daughters with Stephanie.
I'm not knocking him. My willingness to
travel non-stop ended when I became a father as well.
But while I'm not knocking HHH, I am pointing
out a fact.
If a radio interview needs to be done in the
UK, which is five hours ahead of the North-eastern USA, and that interview needs
to be done at 3:30am, Triple H is not going to be inclined to jump on the phone
and be excited about the opportunity to engage in the conversation.
Cena, on the other hand, salivates at the
opportunity.
John Cena is Vince McMahon's dream pro
wrestler.
Everyone talks about him, either in terms of
hero worship or in terms of passionate dislike.
Cena drives ratings, he sells PPVs and his
merchandise sales still beats everyone else's in pro wrestling today.
And he's "WWE" 24/7, 365 days a year. Even
when he just had surgery.
When I was the lead writer for WWE Smackdown,
one of my early moves was bringing Cena up to the main roster from OVW.
Lots of the other writers spoke against it.
Even Stephanie, who was usually an ally of debuting new stars, challenged me on
my "first round draft pick" from the developmental system.
But when Cena made an impression that first
night in his match against Kurt Angle, Vince said: "If he can keep his s***
together, this kid is worth nothing but money."
Wrestling News 
