TNA Wrestling took a huge gamble with the MMA-style title match in which they crowned Samoa Joe the new champion. And it's a gamble that most of the paying audience seem to agree with.

The live crowd, for the most part, loved the match. Customer satisfaction with the TNA product probably reached an all time high with this match. And yet, NOTHING CHANGED!

Why?

Because TNA had no marketing campaign behind their new champion. "Crossing the Line" was done by ECW in 1994. David Sahadi is a genius whose videos deserve massive praise, but the theme is the same as what he did for WWE a half decade ago.

What public relations firm was hired to make Samoa Joe "the IT guy" in today's pop culture? What marketing firm was retained to get the TNA name out there? Who was hired for the specific purpose of getting Samoa Joe on Jay Leno, or David Letterman, or Jimmy Kimmel, or Regis and Kelly? Why is TNA so content with Bubba The Love Sponge, Mancow, and shows that already feature the TNA performers? Where's the expansion? Where's the reach-out for the new audience? Where's the strategy to blast past the 1.0 ratings and target a 1.5, dare I say a "2.0" rating?