11:35 PM EST

Strikeforce Middleweight Champion Frank Shamrock will make his first title defense against undefeated Cung Le when the two legends of the San Jose area collide in that city on Saturday, March 29. The show, which will be a joint promotion of Strikeforce and EliteXC, will be televised on Showtime.
 
Shamrock, whose record is 23-8-2, is best known for retiring as UFC Middleweight Champion in 1999. He made headlines when he was disqualified for an illegal knee to the back of the head against Renzo Gracie, but came back strong with a victory over "The New York Bad Ass" Phil Baroni to win the Strikeforce Middleweight Title.
 
Le, who is 5-0, is also a huge favorite in the San Jose area. This should be Strikeforce's most successful show to date.
 
But Shamrock may be looking past Cung Le, and onto his own "Blood Brothers" concept, in which he will fight his adopted brother Ken Shamrock in 2009.
 
Saying it will be the biggest fight in MMA history, Frank stated, "Unless I die, it's going to happen ...
It's going to be because this is the story that everyone can understand. Even if you don't like fighting, you get the story. You get the storyline. You get the characters. You get the players. I think this is what breaks our sport open to the masses, for real."
 
Revealing part of his marketing plan, Frank noted,  "I'm going to commentate on this next (Elite XC) event. I kind of got clued in on using the Showtime vehicle to promote these pay-per-views, these matches. In particularly we're all gearing up and focusing on the Blood Brothers: Shamrock vs. Shamrock match. We're both going to get it on, on Showtime, show our faces and build this fight the way a fight should be built."
 
Frank also praised the HBO 24/7 series, saying, "I think HBO has got it right for boxing, doing the 24-7 series, having a term of marketing, creating a docudrama, docu-reality type atmosphere leading up to an event. We're going to do the same with Blood Brothers. This will be the first fight that has a solid 13 to 14 months of marketing behind it and real story lines, real stars. I think this is the fight that's going to change the sport of mixed marital arts, make it more talent oriented instead of company oriented."

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To read about Strikeforce's daring show at the Playboy Mansion (with some wild pics), click here: STRIKEFORCE AT THE PLAYBOY MANSION