12:37 PM EST

Mattel Inc,  the famous maker of Barbie dolls and the T.M.X. Elmo, Hot Wheels, Matchbox, American Girl and Fisher-Price Toys announced this morning they have reached a five-year deal to be World Wrestling Entertainment's master toy licensee.
 
Mattel will develop and market toy products like action figures, accessories, playsets, games and puzzles, activity toys, plush products, vehicles and role-play products.
The deal goes into effect January 2010. The first line of products will be available that year.

Neither company disclosed financial terms of the agreement.

Toy maker Jakks Pacific Inc's licensing pact with WWE expires in 2009. A U.S. federal court in December dismissed a lawsuit filed against Jakks by WWE, which accused the toy maker of bribery to win a lucrative licensing deal.

Then came the "other show dropping."

Jakks is not getting out of the wrestling toy business. They're moving on, only with TNA.

In a release sent out this morning, Jakks announced its Succession Plan.

"The world leader in wrestling toys, JAKKS Pacific Inc. today announced that it signed an exclusive five year worldwide Master Toy License with TNA (Total Nonstop Action) Entertainment LLC for TNA Wrestling, with a planned launch expected to commence in 2010,"  the release stated, "JAKKS’ new TNA Master Toy License includes all styles of action figures, playsets, accessories and role play toys as well as collectible items based on TNA Wrestling’s top talent which includes wrestling megastars Kurt Angle, Booker T, Christian Cage, Samoa Joe, A.J. Styles, Kevin Nash, Team 3D and other wrestlers who have chosen to align with the world’s fastest growing wrestling league, TNA Wrestling."

In Other News:

To read all about Shelly Martinez ("Salinas" in TNA, "Ariel" in ECW) and Jewel De'Nyle's new XXX rated
DVD release, CLICK HERE

 
To view the 10 best all time amazing pics of Trish Stratus, CLICK HERE  

To read all about Trish Stratus kissing Pam Anderson, CLICK HERE

To see a gallery of NSFW pics of Candice Michelle, CLICK HERE
 
To read about WWE Divas Sexing Up The Runway, CLICK HERE