A bad day for World Wrestling Entertainment. The stock continued to take a pounding, down 43 cents (2.54%), closing at $16.50 per share, and CW President Dawn Ostroff showed no love for her former Friday Night ratings champion.

 

In an article posted tonight by the Associated Press, Ostroff is quoted during a discussion about the WWE's 2 hour Friday night broadcast, which is moving to MyNetworkTV in September.

 

The AP story states the following:

 

The CW is likely to be hurt again when its deal with World Wrestling Entertainment  for "Friday Night Smackdown" expires in September. It's one of the network's most popular shows, but entertainment President Dawn Ostroff said the CW has to take a step back to move forward.

"It is not a program that is going to break out any more," she said. "It is a program that is on the demise. It's also a program that does not fit our brand."

 

World Wrestling Entertainment's Smackdown program will continue to air on the CW until it switches networks to MyNetwork TV in September.

 

 

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