VARIETY has posted a major story on a dramatic shift in
presentation for World Wrestling Entertainment.
We are working on several major stories on the behind-the-scenes
maneuverings and the key executives behind this massive shakeup in the way WWE
will be presenting its product. The story can be read
HERE .
Reporter Marc Graser, who has broken many major stories about WWE in the
publication, wrote:
Grapplers' goal is to make shows PG
WWE moves to become more family friendly
As part of World Wrestling Entertainment's moves to become more family
friendly, company plans to produce its three weekly TV series in a way that
lands them a PG rating.
Currently, "Monday Night Raw" on USA Network and Sci Fi's "ECW" are rated
TV-14, while the CW's "Friday Night Smackdown" already is TV-PG.
"Smackdown" moves to MyNetworkTV in October.
WWE stressed that its shows wouldn't become tamer, as a result of the change.
They'd just focus more on its over-the-top characters and storylines, rather
than attention-grabbing stunts that may have been considered too outrageous in
the past.
Move is the latest step for the company to appeal to younger auds and
families.
WWE recently launched a kids mag and website targeting the same demo with
original content. Its film division, WWE Studios, also will steer away from
R-rated content.
"It's the continuing evolution of the company to create content for our
growing audience of younger viewers," a rep said.
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