There it is.
 
The brand new IFL logo.
 
I bet UFC is afraid now, don't you?
In a move that defies logic, IFL unveiled their new logo today.
 
And there it is.
 
Why a publicly traded company would unveil their new logo on a holiday, that's something you'd have to ask Jim Cramer. I'm not Jim Cramer. But I can tell you that this announcement makes little to no sense at all.
 
IFL is on the selling block. Reports from those who have met with IFL President and CEO Jay Larkin are that Larkin is actively searching for a buyer, or at least a major investor.
 
Larkin is reportedly also looking for strategic partners or network help.
 
But hey, it's a nice logo.
 
Here's the press release from IFL spokesman Jerry Milani, who must be ready to take me off his email list:
 
 
INTERNATIONAL FIGHT LEAGUE UNVEILS NEW LOGO, BRANDING FOR 2008 SEASON

Change Reflects Shift To Focus On Camps, Commitment To Best Matchups

NEW YORK, January 21, 2008 – The International Fight League™ (OTC.BB: IFLI), a
leader in the growing sport of mixed martial arts (MMA), today unveiled the new
visual identity of its corporate brand.

The new logo is a reflection of the IFL’s exciting style of MMA action as the league
enters its second full season of competition.  The design incorporates the
traditional gloved fist coming towards the viewer from between forward-slanted “IFL”
initials in front of a silver oval plate, utilizing the league’s new color scheme of
deep red, silver and black.

“The IFL has always showcased the top up-and-coming athletes, coached by the legends
of MMA,” said Jay Larkin, IFL CEO and President. “Our new identity is part of the
league’s renewed commitment to putting together the best matchups to a wide,
burgeoning audience of fans worldwide.”

The revised IFL logo will appear in marketing materials and branding opportunities
as well as on an array of merchandise available to fans attending events as well as
through www.IFL.TV, the league’s official Website, which will be relaunched to
reflect the new branding.

Larkin also announced that the IFL has also eliminated the league-created team logos
and will instead use branding of the camps led by its coaches, such as Miletich
Fighting Systems, Xtreme Couture, Team Quest and Renzo Gracie Academy.