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AFFLICTION OUT OF FIGHT BUSINESS AND BACK TO BEING UFC SPONSOR |
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Written by Arturo Collozo Jr. (wrestlingnewsdesk@gmail.com)
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Saturday, 25 July 2009 |
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7:31 AM EST
In a move of last resort, Affliction has dropped out of the promotion
business. The company will go back to being an apparel provider, including for
UFC events.
It all happened very fast. The main event scheduled for August 1st was
Fedor Emelianenko vs Josh Barnett, but Barnett failed a California State
Athletic Commission drug screening. Affliction then tried to find a
replacement for Barnett.
The company failed to find a replacement. Their backs up against the
wall, Affliction folded their MMA promotional business and cut a deal to
return to UFC as a sponsor.
"We are excited about the return of Affliction to the UFC and look forward
to seeing our fighters once again walk into the octagon wearing the Affliction
brand," UFC president Dana White said. "Affliction is an innovator of mixing
fashion with this sport."
Affliction co-founder Eric Foss confirmed the new business relationship
with the UFC. "Our brand is synonymous with the 'Live Fast' approach to life,"
Foss stated, "and UFC is the perfect venue for us to market our
brand."
DOES THE COLLAPSE OF
AFFLICTION
OPEN THE DOOR FOR BROCK VS
FEDOR?
CLICK ON THE PIC FOR THE
UP-TO-THE-MINUTE
REPORT ON WHAT'S GOING ON BEHIND THE
SCENES!
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