Former ECW Owner and WWE Smackdown Head Writer Paul Heyman has moved his "Heyman Hustle" program to Crave Online, a hot web network that owns, among many other websites, "Sherdog," which is the groundbreaking MMA reporting site.

 

It's interesting that Heyman would move his show and website to the same place that owns "Sherdog," considering his first blog is scheduled to be on UFC Heavyweight Champion Brock Lesnar.

 

Heyman, who was named one of the world's top 100 marketers by Advertising Age magazine for his marketing of Extreme "ECW" brand, launched "The Heyman Hustle" digital program in the UK last year, and the program shot through the roof with the London-based Sun (UK), and NewsCorp's new SUN-TV broadband television network.

Partnering with Hi-def impresario Mitchell K. Stuart of the Park Avenue firm HQ / Looking For Larry Productions, Heyman took to the streets of NYC and interviewed everyone from James Lipton to Jesse Ventura, from Ice-T and Coco to Aubrey O'Day, from The Naked Cowboy to Playboy's Holly Madison.

Now, The Heyman Hustle comes to CraveOnline, and the opportunities are endless!

"I always hate press releases where everyone talks about how they look forward to the synergy between the two brands, how we're a perfect fit, why this business marriage is taking place," Heyman stated, "CraveOnline is an enormous platform, and their ad sales staff is outrageously successful. The rest of the hype will be have to be in the presentation of the product we deliver to our audience."

To kick things off, the top 5 episodes from season one of the Hustle will be posted on Crave. The controversial episode with former Danity Kane lead singer Aubrey O'Day will kick things off, with brand new exclusive content of Aubrey in Las Vegas.

"We're not looking to reinvent the wheel," stated Stuart, who is the co-creator of the Hustle, "just redefine the digital medium. Why set your goals anywhere but sky high?!?"

The controversial Aubrey O'Day "Hustle" video, plus exclusive pics of Aubrey last night in her Vegas penthouse; a story on Mr. and Mrs. Rob Van Dam; and the blog on UFC Heavyweight Champion Brock Lesnar ... all can be found at: www.heymanhustle.com

 

 

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